Search Engine Optimization (SEO) is the process of improving web site placement in search engine results. According to industry analyst Danny Sullivan, the phrase search engine optimization probably came into use in 1997. Typically, the higher the site appears in search engine results the more visitors the site will receive. SEO can target different kinds of searches; directory, images, video, and search engines. This is the difference between a web site and a web presence.
At WebBuild Consulting we believe that you cannot have one without the other. We incorporate SEO into our overall design philosophy and have chosen an underlying technology that is SEO aware. As a marketing strategy we consider not just how the search engines work, but also how people search for information.
With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results. This new approach to search places importance on current, fresh and unique content. This is why WebBuild Consulting provides ongoing developer time in its Support Packages to assist in updating and mainitaining search engine placement.