Link Marketing involves the creation of hyperlinks on other sites pointing to your site, or a part of your site. These can be directories, affiliate sites, local chamber of commerce, or special linking exchange sites.
Although the quality of the link matters to search engines, the quanitity also matters as some search engines will remove sites with no links into them. Search engines use special methods methods to analyse links and rank them based on the relationship of the site content. Sites with little to do with your sites content will count less than affiliate site links. Additionaly, not all link sources are equal. Links from major directories carry more weight than a link from someones home page.
This is why WebBuild does a careful analysis of your site content and seeks out directories and affiliate sites to establish quality links from the creation of the site. Although this alone is not the only method of marketing used it provides a specal impact on your placement in the search engine rankings.
It is important to not just blanket market to all the possible directories and search catalogs as the major search engines will penalise your ranking based on many unrelated links. This form of link marketing is called spamdexing and is not practiced at WebBuild.
Once theses links are established it is important to update them over time and gradually grow them as the search engines will "age" links and gradually reduce your ranking if left alone.